{"id":160095,"date":"2025-08-30T23:20:50","date_gmt":"2025-08-31T06:20:50","guid":{"rendered":"https:\/\/oep.ywf.temporary.site\/website_35a4e490\/?post_type=portfolio&#038;p=160095"},"modified":"2025-09-10T09:16:42","modified_gmt":"2025-09-10T16:16:42","slug":"caterpillar","status":"publish","type":"portfolio","link":"https:\/\/charlienoback.com\/?portfolio=caterpillar","title":{"rendered":"Caterpillar"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;139267&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;199899&#8243;][vc_single_image media=&#8221;160097&#8243; media_width_percent=&#8221;100&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;340286&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;7&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;6&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;116814&#8243;][vc_column column_width_percent=&#8221;61&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;208502&#8243;][vc_custom_heading uncode_shortcode_id=&#8221;110093&#8243;]We move heaven and earth to help Caterpillar keep parts out of global landfills.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;203425&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;135073&#8243;][vc_column_text uncode_shortcode_id=&#8221;388569&#8243;]<\/p>\n<p class=\"p2\">You probably know Caterpillar as the number one manufacturer of heavy machinery. But did you know it was a world leader in <em>remanufacturing? <\/em>Caterpillar excels in finding innovative ways to reduce, reuse, recycle, and reclaim materials that otherwise would languish in a landfill. We build this remarkable sustainability story into a brand activation that ponders what happens in a Caterpillar\u2019s &#8220;next life.\u201d This capable second act, the Butterfly Project, celebrates the journey of core parts\u2013disassembled down to the smallest pieces and converted into production-ready materials. Thanks to this cinematic and educational series, the next life of any Caterpillar\u2013with rigorous engineering processes and advanced salvage techniques\u2013becomes possibly even more exciting than its original form on earth.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_portfolio_details inline=&#8221;yes&#8221;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;160149&#8243; media_width_percent=&#8221;51&#8243; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;486713&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;160100&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;678182&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;160154&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;761873&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][vc_single_image media=&#8221;160155&#8243; 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