{"id":159629,"date":"2025-09-01T12:01:30","date_gmt":"2025-09-01T19:01:30","guid":{"rendered":"https:\/\/oep.ywf.temporary.site\/website_35a4e490\/?post_type=portfolio&p=159629"},"modified":"2025-09-11T08:46:54","modified_gmt":"2025-09-11T15:46:54","slug":"golds-gym","status":"publish","type":"portfolio","link":"https:\/\/charlienoback.com\/?portfolio=golds-gym","title":{"rendered":"Golds Gym"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”7″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”6″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”116814″][vc_column column_width_percent=”100″ position_horizontal=”left” position_vertical=”middle” gutter_size=”2″ override_padding=”yes” column_padding=”0″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2\/3″ uncode_shortcode_id=”958293″][vc_custom_heading uncode_shortcode_id=”113158″]Gold’s Gym “Possesses” Members[\/vc_custom_heading][\/vc_column][vc_column width=”1\/3″][\/vc_column][\/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ content_parallax=”0″ uncode_shortcode_id=”203425″][vc_column width=”1\/1″][vc_column_text uncode_shortcode_id=”192976″]<\/p>\n

To show possession, in language, we add an apostrophe \u201cS.\u201d It’s a fact that, at one point in history, this was Joe Gold\u2019s gym. However, now it stands for a lifestyle that countless people across the world enjoy. We pitched the \u201cLet It Possess You\u201d Posing \/ Social Station to give members, influencers, and tourists the opportunity to celebrate their commitment. We are literally encouraging members to let Gold’s culture take possession.<\/p>\n

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We’re creating a clean and modern installation across all the Gold\u2019s Gyms worldwide. When you get possessed, it’s easier to commit to an exercise routine\u2013you have a culture of fitness supporting you. This installation encourages organic impressions across social feeds. In addition, we support this brand activation with paid social, digital, traditional, and unique messaging. This is how the most iconic gym gets behind member commitment\u2026 overcoming early morning workouts, better eating choices, pushing through discomfort, or consistently showing up. This brand activation brings the membership gains!<\/p>\n

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