{"id":159509,"date":"2025-09-01T17:07:23","date_gmt":"2025-09-02T00:07:23","guid":{"rendered":"https:\/\/oep.ywf.temporary.site\/website_35a4e490\/?post_type=portfolio&#038;p=159509"},"modified":"2025-09-10T09:11:25","modified_gmt":"2025-09-10T16:11:25","slug":"pantene","status":"publish","type":"portfolio","link":"https:\/\/charlienoback.com\/?portfolio=pantene","title":{"rendered":"Pantene"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;195970&#8243;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; style=&#8221;light&#8221; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;150205&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-jevc&#8221; text_font=&#8221;font-136269&#8243; text_size=&#8221;h1&#8243; text_height=&#8221;fontheight-357766&#8243; uncode_shortcode_id=&#8221;173239&#8243; text_color_type=&#8221;uncode-palette&#8221;]I name a search engine that scrubs bias from the Internet.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;884933&#8243;]One of the more rewarding projects I help bring to life, S.H.E. is the Search Human Equalizer. Search engines shape the way society thinks\u2014yet 66% of Americans still believe they are unbiased sources of information. In reality, women have been transforming the world for centuries, but too often their achievements are buried or minimized in search results. As a brand rooted in the power of transformation, Pantene set out to change that. Together, we created S.H.E.\u2014a browser extension built to challenge bias in search and surface a more accurate, inclusive picture of women\u2019s impact.<\/p>\n<p data-start=\"676\" data-end=\"896\">I developed the name, which doubled as bold headlines in full-page ads in <em data-start=\"750\" data-end=\"761\">USA Today<\/em>. I also collaborated closely with the team to concept, refine, and pitch the idea to leadership in both the LA and New York offices. 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