Some people say coming up with a successful name for a new product is a marathon not a sprint.
I’m here to tell you it was a sprintathon. I develop the name for the flagship running shoe for Reebok–their most technically advanced runner–and it leads sales even today. Since then, Reebok is leveraging the name and technology into several silhouettes, including Floatride Grow, Floatride Energy, Floatride Run, Floatride Energy Adventure, Forever Floatride Energy, and many others.
Over seven years working as a lead freelance Creative Director for Reebok, we created countless print and in-store campaigns. In addition, I developed and oversaw the e-comm product catalog across seven business units and almost as many continents. I never have to prove my stamina ever again.
Content that moves you.
The executives pushed incredible amounts of content into the marketplace, online and social, and it was my job to help craft concept, messaging and strategy.