When you rebrand IBM across socials, you’re shaping a legacy not a listicle.
How do you get the Internet to think harder? I get tasked with creating the playbook that takes IBM into the next era of advertising enlightenment. What a ride–and a lot of research.
Client
IBM
Agency
Swift
CD
Tor Koloğlu
Charlie Noback
CW
Charlie Noback
AD
Tor Koloğlu
Amanda Noa