Gold's Gym "Possesses" Members
To show possession, in language, we add an apostrophe “S.” It’s a fact that, at one point in history, this was Joe Gold’s gym. However, now it stands for a lifestyle that countless people across the world enjoy. We pitched the “Let It Possess You” Posing / Social Station to give members, influencers, and tourists the opportunity to celebrate their commitment. We are literally encouraging members to let Gold’s culture take possession.
We’re creating a clean and modern installation across all the Gold’s Gyms worldwide. When you get possessed, it’s easier to commit to an exercise routine–you have a culture of fitness supporting you. This installation encourages organic impressions across social feeds. In addition, we support this brand activation with paid social, digital, traditional, and unique messaging. This is how the most iconic gym gets behind member commitment… overcoming early morning workouts, better eating choices, pushing through discomfort, or consistently showing up. This brand activation brings the membership gains!
