When I originally concepted this spot, the script was about a series of misfortunate events that happened to the car… a bird pooped on it, the car rolled down a hill, a billboard sign fell over on it, the car caught on fire, some hobos suddenly appeared and warmed their hands over the flames cooking hot dogs off it, then the Kraken was the last bit. And when you finally get to production…. it’s all about a Kraken.