Almost Scandalously Soft Stories

When Downy asked us to capture the romance of the softness and scent they bring to sheets, we didn’t hold back. After all, for today’s parent, the ultimate luxury isn’t a night out—it’s a night in. No kids, no partner—just you, your thoughts, and fresh Downy-washed sheets. To bring that fantasy to life, we partnered with bestselling romance authors to create four Almost Scandalously Soft Stories, read by none other than Hollywood’s smoothest voice, Henry Golding. And now, you can listen to them all on Spotify. It’s already getting press from Ad Age and the Drum!

AGENCY:Saatchi & Saatchi NYCLIENT:P&G/DownyCCO:Daniel LobatónECD:Jason StefanikCD:Brian Pinkley, Charlie Noback, Jessica Rello, Lindsey EckwallSR PRODUCER:Danielle HallackCW:Charlie Noback, Jessica RelloAD:Brian Pinkley, Lindsey Eckwall

PLAY THE STORIES

Mad Smarts & Kapow

Charlie Noback is the longest-working freelancer on LinkedIn. There has yet to be a creative project he can't make better for you. Contact him and prepare to be happy.

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