You probably know Caterpillar as the number one manufacturer of heavy machinery. But did you know it was a world leader in remanufacturing? Caterpillar excels in finding innovative ways to reduce, reuse, recycle, and reclaim materials that otherwise would languish in a landfill. We build this remarkable sustainability story into a brand activation that ponders what happens in a Caterpillar’s “next life.” This capable second act, the Butterfly Project, celebrates the journey of core parts–disassembled down to the smallest pieces and converted into production-ready materials. Thanks to this cinematic and educational series, the next life of any Caterpillar–with rigorous engineering processes and advanced salvage techniques–becomes possibly even more exciting than its original form on earth.