When determining proper care for any pet, knowing when it is in distress is crucial. Yet cats are masters at masking their own levels of pain from even the most beloved owners. So we pitch a powerful new app, built with AI, to enable PET IQ to redefine cat health–giving owners a revolutionary tool to better understand their notoriously poker-faced pets. Pet IQ reinforces its position as the go-to source for pet health.

We help PetIQ gain radical advantage by branding and building this revolutionary technology which maps ear position, orbital tightening, muzzle tension, whisker positions, and head position. Using AIcrunched data, PetIQ is actually helping cat owners “read” cats’ facial cues right on their smartphones to assess how much pain their feline friend may or may not be in.